HOW TO CHOOSE A PRINT & MAIL DEALER.

A direct-mail campaign is EXPENSIVE! There are many ways to cut the cost 
of your mailings. Bulk mail, SASE's, and many other ways. One of the best 
ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER.
Print & mail dealers do exactly what their name describes. They can take 
your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn 
from a mailing list. Their services are quite inexpensive, sometimes 
costing close to what your local printer would charge for printing alone.  
How is this?
A print & mail business runs something like this. When the dealer receives 
an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed & 
mailed, he will print the flyers on one side of the paper, with HIS flyer 
on the back.
Thus, anyone who receives the customer's flyer will also get the dealer's 
flyer. This cuts his advertising costs. Then, he will assemble a group of 
different orders together into one mailing. This could as little as two 
pages, to as large as 50 pages. These are bulk mailed to names drawn from 
a mailing list, usually of opportunity seekers or mail order enthusiasts.  
They could also be mailed out to those who have responded to ads the print 
& mail dealer has placed.